Emma R. Goff
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Emma R. Goff
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SUSTAINABILITY DRIVE

Flora Fresh Laundry is a fictional brand I created marketed towards the eco-conscious consumer looking for "cleaner" laundry solutions. This brand contains two functional labels, paperboard packages, a linen bag, and three promotional stickers. Below are digital copies of my designs along with digital mockups.

Flora Fresh Laundry Logo
Flora Fresh Laundry Stickers Emma Goff

Spot color functional labels

Flora Fresh Laundry Function labels, Fabric Softener, Emma Goff
Emma Goff Flora Fresh Laundry Fabric Softener

functional fabric softener labels on product

Emma Goff Flora Fresh Functional Label Jar Mockups
Emma Goff Flora Fresh Functional Label Jars Mockups
Flora Fresh Fabric Softener Jar Mockups

paperboard package dielines + design

Emma Goff Flora Fresh Laundry, Sustainability Packaging

Functional Paperboard Packages for laundry detergent sheets

    Emma Goff Flora Fresh Laundry Dryer Ball mockups
    Flora Fresh Slogan Emma Goff

    Complete Flora Fresh Products + BRanding

    Variable Data Printing for Marketing collateral

    Whiskey Rose Perfume is a unique fictional perfume brand I created marketed towards all women. This is a complete brand work up with a meticulously crafted market segment in order to utilize variable data printing when outputting marketing collateral. Pictured below are brand specifications, business cards, variable data print + augmented reality brochures, variable data booklets, and lastly a brand story. 

    Emma Goff Whiskey Rose Perfume logo

    Whiskey Rose brand specifications

    Emma Goff Whiskey Rose Brand Specs

    Business Cards + Logos

    Emma Goff Whiskey Rose Perfume Logo
    Whiskey Rose Business Card front
    Whiskey Rose perfume business cards back
    Whiskey Rose business cards mockups

    augmented reality brochure

    Emma Goff Whiskey Rose Perfume brochure
    Emma Goff Whiskey Rose Perfume brochure

    Variable data + augmented reality brochure

    Emma Goff Whiskey Rose Perfume Variable Data Printing
    Emma Goff Whiskey Rose Perfume Variable Data Printing
    Emma Goff Whiskey Rose Perfume Variable Data Printing
    Emma Goff Whiskey Rose Perfume Variable Data Printing

    VDP brochure example

    Variable data booklets - 6 versions

    Emma Goff Whiskey Rose Perfume Variable Data Booklet Printing
    Emma Goff Whiskey Rose Perfume Variable Data Booklet Printing
    Emma Goff Whiskey Rose Perfume Variable Data Booklet Printing
    Emma Goff Whiskey Rose Perfume Variable Data Booklet Printing
    Emma Goff Whiskey Rose Perfume Variable Data Booklet Printing
    Emma Goff Whiskey Rose Perfume Variable Data Booklet Printing

    Variable data elements

      PAGES 4 and 5

      8 page Whiskey Rose Brand Story

      Emma Goff Whiskey Rose Brand story
      Emma Goff Whiskey Rose Brand Story
      Emma Goff Whiskey Rose Brand Story
      Emma Goff Whiskey Rose Brand Story
      Emma Goff Whiskey Rose Brand Story
      Emma Goff Whiskey Rose Brand Story
      Emma Goff Whiskey Rose Brand Story
      Emma Goff Whiskey Rose Brand Story
      Emma Goff Whiskey Rose Brand Story
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      Emma R. Goff

      Anderson, SC 29621

      +1.7044665180

      Copyright © 2025 Emma Goff Portfolio - All Rights Reserved.

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