Macaron Delight is a fictional brand developed for a research project. The two packaging designs were created in order to study the relationship between strategic design choices and consumer buying habits. So, does a package that feels more personal and exclusive boost brand interaction and potentially consumer purchasing?
The small batch ribbon label was added to the macaron packaging to evoke a personal, handcrafted feel. This detail helps distinguish the product and create a more intimate connection with the customer. Additional design elements, such as typography and messaging, were also thoughtfully chosen to reinforce the brand’s unique identity.
